Submitted by: Jennifer Sheahan

Every day someone asks me: Do I need a Facebook Page?

Yes. I strongly encourage you to have a Facebook Page before you ever spend a dime on PPC.

(There are a few exceptions to this rule, but not many. Affiliate marketers, Lead Gen, etc.)

You DO need a fan page for your business/service/product/program, and you need to engage with your fans to see any results.

Here are 3 Keys to a Successful Fan Page:

1) Build your page with a custom landing tab or have someone do it for you.

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2) Engage with your audience remember to keep the focus on THEM.

3) Engage with your community find leaders in your niche and leverage their success.

Here are 3 Things to Avoid with your Fan Page:

1) Avoid buying fans There are tons of people promising to deliver 10,000 new fans overnight for a price. These fans are not targeted, not interested, and are simply not useful to you in any way. Remember, its about QUALITY, not QUANTITY.

2) Avoid negativity People have liked your page because they like what you can do for them. Keep discussions centered around topics of relevance and what you can do and how you can help them.

3) Avoid auto-posting Twitter updates Please be careful if youre auto-poasting anything, anywhere. 99.99% of the time, auto-posting your Twitter feed into your Facebook page creates a huge, neglected mess. Facebook updates can work on Twitter (sometimes) but it rarely works the other way around.

Thats it. Keep it simple.

Dont make it too complicated. icon smile 3 Keys to a Successful Facebook Fan Page

Once you have your fan page ready, then you can consider growing your fan base exponentially using Facebook Ads. Our clients have added thousands of new, targeted, engaged fans to their pages using our strategic advertising methods. Its exciting, but it wont happen for you till you have a fan page of your own.

So, that is your homework. If you dont yet have a Facebook page for your business get one. icon smile 3 Keys to a Successful Facebook Fan Page

Im interested to know if you have found success with your Facebook page, or if youve run into some roadblocks. Please comment in the box below and let me know your experience with Facebook pages.

Do they work for you and your business? Comment below.

Founded in 2010 by Jennifer Sheahan, the FBAdsLab has been helping all businesses big and small, in a variety of niches to perfect their Facebook ad campaigns.

Throughout years of Pay Per Click (PPC) advertising success and strategy development, Jennifer has amassed a wealth of information, refined techniques and technical know-how. It is this experience that she has drawn upon to develop the unique and very effective service that is FBadsLAB.

With FBadsLAB, Jennifer and her team invite you to choose the approach that best fits your needs, budget, and business model: Training, Coaching or Campaign Management.

About the Author: Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission.


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